Our claim
Our claim is a promise to our clients
Our clients are at the heart of all that we do and all that we aspire to be. That’s why we want to make a promise to our clients – expressed in a claim that affirms our client focus and which succinctly expresses our purpose, vision, strategy and culture. Our claim is: With deep dedication.
“With deep dedication.”
Our claim is comprised of three simple words. They are words that express our long-term commitment to our clients, our deep expertise and more than 150 years of experience.
Our brand signature - Created by us all
Nearly 12,000 colleagues from all over the world contributed to the creation of the new brand signature. Watch our ‘Making of’ film to find out how it all came together.
Update your email signature Update your email signature
Introduce the brand signature into your email sign-off. This subtle yet impactful addition reinforces your dedication in your daily work.
Use the signature tool to create your personal email signature
Mark your image Mark your image
Our claim image generator tool enables you to add the brand signature to your portrait image.
Once added, your unique image can be utilised on the Group Directory, showcased on the This is Us hub, or even displayed when speaking at events.
Guidelines
Application
These guidelines explain the use of our claim “With deep dedication.” Before integrating the claim, it’s important to understand the type of communication content being created. In some cases, the claim might not be included at all. In Germany and Thailand, a translation of the typed claim can be used if more appropriate for the target audience