Social media​

Communicating and connecting on social media​

Guided by the Deutsche Bank culture​
Social media is fast moving and always evolving. While we stay up to date and adapt to the latest changes, our aspirational culture remains steady and guides our communication with customers through words, imagery and interactive experiences.​

​Our social media strategy​
Encapsulated in three goals, our strategy strives to:​

  • ​Use social media as a main platform for communication, content distribution and engagement.​
  • Share expert insights and provide access to our in-depth financial content and comprehensive products, helping customers increase their knowledge.​
  • Establish Deutsche Bank as an enabler that helps our customers achieve their ambitions.​

​Our tone of voice​
Using text and imagery, our tone of voice is based on four key principles:​

  • Reliable​
  • High-performing​
  • Inspiring​
  • Connected​

​Our communication toolbox​
Our social media content relies on three senders of information:​

  • The Deutsche Bank brand itself​
  • Brand ambassadors and corporate influencers​
  • Social media influencers​
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Guidelines

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Application

The Social Media Corporate Guidelines offer essential principles and best practices to ensure consistent messaging and brand representation across all social media channels. These guidelines are crucial for maintaining the integrity of our brand online and fostering a positive and professional image.

Please review the guidelines carefully and refer to them as needed to uphold our brand's integrity online.

Additionally, a set of background banners for LinkedIn is available for employees to download. Please note that using these banners is optional.