Deutsche Bank’s premium digital experience guide

Please navigate here to access the digital guide for the bank.

These principles provide guidance for anyone designing digital products for Deutsche Bank. Any experience should be designed for all types of user and follow the WCAG 2.2 accessibility standards.

What do we mean by premium?

The definition behind our premium design language can be measured by:

A refined colour palette, led by blue
Reduction of elements, a minimal approach
Sense of space and clear content hierarchy
Intuitive to use with consistent visual language
True to our German heritage and values: distinctly Deutsche

Highlights

Colours

Our brand is blue, deep blue and we have a specific range of complimentary tones and colours for use on digital channels.

Typography

Good use of type helps to create clear hierarchies and to organize information, whilst also making our experiences consistent to the brand identity.

Accessibility

We design and develop our products to meet globally established standards of accessibility.

We welcome feedback and ideas to help us develop and document our design principles. If you're interested in contributing, please contact alex.swain@db.com.

Contact

Alex Swain
Head of Brand and Creative
DB Private Bank
+44 207 541 3468

Digital principles