This is Deutsche Bank
Deutsche Bank has been serving clients for over 150 years. Our clients are the reason our bank exists. Their needs drive everything we do. They are at the heart of our business. This is true for each and every one of us, wherever we work within the organisation – in the business areas or the infrastructure units. This is Deutsche Bank describes the bank we want to be – for our clients, for our employees, for the society of today and the generation of tomorrow. It sums up what we aim to achieve, how we aim to get there and what we want to guide us along the way.
We can all play a part in being the kind of bank we aspire to be. We are all Deutsche Bank.
Show content of Our purpose statement – describes why Deutsche Bank exists. It’s why we come to work each day
Dedicated to our clients’ lasting success and financial security at home and abroad.
Dedicated to our clients |
Deep commitment to our clients’ success whatever role we play. Doing everything we can to serve our clients with excellence – going the extra mile with integrity, resilience, passion. |
Lasting success |
Helping our clients to long-term success (not just financial) for lasting well-being and lasting achievements. |
Financial security |
Providing financial solutions that keep clients safe also in times of crisis, protecting clients from risks. |
At home and abroad |
DB as the global gateway for the client - they can access our network wherever in the world they are. |
More Information
Show content of Our vision – translates our purpose into a tangible long-term goal
The Global Hausbank: the European champion and first choice for our clients around the world.
Our vision was derived from four cornerstones:
- Translates purpose into long-term business aspiration
- Provides an aspirational stretch
- Gives guidance for strategy
- Is achievable
The vision is a clear view of what long-term success looks like for Deutsche Bank, where we want to get to and by when.
Show content of Our strategy – delivers the roadmap to success. It’s what Deutsche Bank does to achieve its vision
We’ve come a long way, and our businesses are performing well – our strategy sets out how we can build upon our core strengths with:
- A sharpened business model, focusing on where we have leading market positions across our four client-centric businesses
- Targeted growth based on a strong anchoring in our home market and a global offering and network in selected businesses
- A further evolution of our operating model and disciplined resource allocation
- An aspiration to generate excess capital returns over time
Show content of Our culture – describes how we want to work together at Deutsche Bank. It’s what grows when we can all do our best every day
Behaving in line with our aspirational culture will ensure we realise Deutsche Bank’s purpose, achieve our vision and deliver our strategy. This is our aspirational culture. It defines where we want to be, recognising that we may not yet be there on every aspect.
The new aspirational culture builds on our Values & Beliefs and will replace them.
It is based on four guiding principles:
- Acting responsibly to inspire trust
- Thinking commercially for sustainable outcomes
- Taking initiative to create solutions
- Working collaboratively for the greatest impact
More Information
It is only if we know who we are, what we stand for and what we aspire to be that we can best serve our clients and drive sustained growth for the benefit of all our stakeholders. That's why This is Deutsche Bank is such an important milestone for us.