Farben
Unsere Farbe steht für unsere Beständigkeit – Deutsche Bank Deep Blue
Deutsche Bank Deep Blue ist unsere Markenfarbe. Die Farbe wird nie als Blau, sondern ausschließlich als Deutsche Bank Deep Blue bezeichnet. Unsere Farbpalette umfasst das gesamte Spektrum und alle Nuancen von Blau als Zeichen für unser tiefes Verständnis und unsere grenzenlose Erfahrung.
Deep Blue im Einsatz
In unserer Unternehmens- und Kundenkommunikation konsistent eingesetzt, stärkt Deutsche Bank Deep Blue unsere Marke. Deep Blue wird in allen Touchpoints für Hintergründe, Illustrationen und Typografie eingesetzt. Für einen weltweit konsistenten Auftritt nutzen alle Geschäftsbereiche Deutsche Bank Deep Blue ohne Differenzierung.
Die Bedeutung ist klar: Deep Blue steht für Vertrauen und Innovation und gleichzeitig für Balance zwischen Sicherheit und dem Mut, neue Chancen zu ergreifen.
Die CMYK und RBG Werte sind optimiert für folgende Farbräume:
CMYK: PsoCoatedV3/FOGRA51
RGB/HEX: sRGB IEC61699-2.1
Capturing the power of blue, our primary colour palette is simple yet bold. It has been streamlined to ensure consistency and clarity across all brand communications.
Deep Blue – core brand colour
Deutsche Bank Deep Blue is our core brand colour that’s rich in meaning. It unifies our brand and appears across all touchpoints.
White
Used for backgrounds and text, white ensures clear and precise communications.
Grey
Featuring a subtle blue tint, grey adds texture and functionality to our palette.
Light blue and ice blue
Soft in tone yet with a touch of vibrancy, light blue is inspired by a blue sky and clear horizons, while ice blue adds an extra layer of lightness.
Bright blue and mid blue
With their familiar hue, bright blue and mid blue are used as a dynamic accent. Bright blue is used for text highlights on Deep Blue (e.g. for the sender identifier and the URL) and as an area colour. Mid blue is used for text highlights on white background as well as on grey and ice blue.
Dark blue
The heaviest colour in our palette, dark blue creates a solid base of stability and security while acting in harmony with the other colours.
Odysee blue – digital only
Odysee blue is only used for online applications. It is not printable because it cannot be displayed in CMYK. See details in “Digital principles” or “Advertising – print and online” for exact area of application of this colour
Our primary colour palette has been designed for high levels of readability and impact. Its accessibility has been tested using the APCA model (Advanced Perceptual Contrast Algorithm).
Compared to AA/AAA guidelines, APCA reviews accessibility based heavily on the colours in actual context. This results in a more readable experience for people with different types of vision.
The accessibility is calculated based on the text’s font weight, size and colour. The background image and overall context, including ambient light, surroundings and intended purpose of the text, are also taken into account.
This table shows all acceptable and unacceptable combinations for text and background.
Based on the accessibility data from the previous slide, please use contrast appropriate text and background combinations as listed on this page.
Exceptional use
Important: the vibrant cyan colour can only be used for online applications. It is not printable because it cannot be displayed in CMYK.
Therefore, it should be used only as an exception for online applications when bright blue is not an option.
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To ensure consistency, the same highlight colours are used on both light and dark backgrounds.
Accent colours are never used across the board. Icons and illustrations are designed with the blue colours of the primary palette.
Please use accent colours carefully when paired with our primary palette.
The accessibility of our accent colour palette has been tested using the APCA model (Advanced Perceptual Contrast Algorithm).
Compared to AA/AAA guidelines, APCA reviews accessibility based heavily on the colours in actual context. This results in a more readable experience for people with different types of vision.
The accessibility is calculated based on the text’s font weight, size and colour. The background image and overall context, including ambient light, surroundings and intended purpose of the text, are also taken into account.
This table shows all acceptable and unacceptable combinations for text and background.
Download der Farbpalette
Anwendung
Laden Sie sich hier die neue Farbpalette als Illustrator .ase-Dateien herunter, zusammen mit einem Überblick (PDF db_colour_ codes) aller Farbcodes für weitere Anwendungsbereiche.